The cardfactory Foundation recently unveiled its bold new brand identity, reflecting its continued commitment to fairness, empathy and trust, the values that guide its mission to support people, communities and charities across the UK.
The refreshed look marks an exciting new phase for the Foundation, showcasing its ambition to become one of the UK’s most recognised and respected brand-funded charitable foundations.
“This rebrand marks an exciting new chapter for the cardfactory Foundation,” says Pushpinder Gill, Head of the Foundation. “From major national partnerships to local community grants, we’re here to help people through life’s toughest moments and bring our ‘Moments That Matter’ message to life.”
The new visual identity brings together the Foundation’s three key funding programmes, the Life Moments Fund, the Local Community Fund and the Match Fund, under one cohesive, recognisable brand.
Taking inspiration from the familiar Card Factory PLC identity, the new design introduces a distinct colour palette, warm typography and a powerful new symbol of three figures, representing support, empathy and togetherness. The result is a brand that feels approachable, optimistic and deeply human, just like the work it represents.
Designed for versatility, the new branding will appear across everything from digital platforms and social media to print materials and community campaigns, ensuring a consistent and welcoming presence wherever the Foundation connects with people.
Over the past year, the Foundation has evolved under the leadership of Pushpinder Gill, who brings two decades of experience in the charity sector. Her focus on strategy, impact and communication has helped the Foundation define its long-term vision and expand its reach.
Among its most significant developments is the launch of the Bright Future Initiative, a £1.5 million, three-year partnership with youth homelessness charity Centrepoint. Through this programme, the Foundation is funding life-changing support for young people facing homelessness, including one-to-one therapy and the creation of Psychologically Informed Environments.
This partnership and the Foundation’s new brand identity, both reflect the same goal: to deliver meaningful, lasting change for people facing life’s most challenging moments.
“The new brand embodies who we are and what we stand for,” adds Pushpinder. “It’s about warmth, clarity and connection, because at the heart of everything we do are people and the moments that matter most to them.”
